Paris Saint-Germain, the Ligue 1 champions and winners of the most recent UEFA Champions League, have announced a new partnership with Google that is expected to generate millions of dollars for the club.
The agreement, announced on Monday, will make Google Gemini the club’s official artificial-intelligence assistant, while Google Pixel will become Paris Saint-Germain’s official smartphone.
The partnership was confirmed by the French club in a statement published on its website, and was reported by Spanish newspaper Mundo Deportivo.
As part of the deal, Paris Saint-Germain will also create a dedicated Google area at its home ground, the Parc des Princes. The club did not provide further details about the timing or operation of the new space in its announcement.
The agreement places Paris Saint-Germain among an increasing number of football clubs and sports organisations seeking to expand their use of artificial intelligence. Teams and leagues are exploring the technology for a range of purposes, including analysing data and producing content for their social-media platforms.
For Paris Saint-Germain, the partnership links the club’s global sporting profile with Google’s consumer technology products. Google Gemini will have an official role connected with the club, while Google Pixel will be promoted as its official smartphone.
The announcement comes after Paris Saint-Germain completed a highly successful period on the pitch. The club won the French league title and also lifted the UEFA Champions League trophy in the competition’s most recent edition.
Artificial intelligence is becoming an increasingly visible part of the football industry, with organisations looking for faster ways to process information and deliver material to supporters. Data analysis can help clubs handle large volumes of match information, while automated tools can assist with the creation of content for digital channels.
The Premier League has also moved into this area. In 2025, the league announced a five-year partnership with Microsoft to use the company’s Copilot programme across the Premier League’s digital platforms.
That agreement was designed to provide fast access to match data and statistics. It reflects the wider movement across football towards digital services that can make information more readily available to fans and support the work of sports organisations.
Paris Saint-Germain’s deal with Google therefore combines two strands of that development: the use of an artificial-intelligence assistant and the promotion of a consumer smartphone brand. The club’s Google area at the Parc des Princes will provide a physical presence for the partnership, while Google Gemini and Google Pixel will hold official designations within the club’s commercial portfolio.
The financial terms of the agreement have not been disclosed, but the partnership is expected to bring Paris Saint-Germain millions of dollars.
