Real Madrid’s AI-generated welcome video for new signing Bernardo Silva has prompted a humorous response from Manchester City forward Erling Haaland, who tagged the Portugal international and asked: “Did you agree to them making this video?”
Silva officially completed his signing for Real Madrid on 20 August Beijing time (CEST) and took part in the club’s presentation ceremony. Before that event, Real Madrid published the unusual video on its official social media channels to mark the midfielder’s arrival.
The clip features a series of animals, including dogs, hedgehogs, sheep and horses. Each appears to be staring intently at something outside the camera’s view, but the object of their attention is deliberately kept hidden.
As the background music suddenly becomes more dramatic, the animals begin to display expressions and movements suggesting fear. The reason for their reaction is not revealed until the closing moments, when an official image of Silva appears on screen.
Real Madrid accompanied the video with the caption: “They knew Bernardo Silva was coming… They knew Bernardo Silva was on his way…”
The presentation of Silva’s official image appears to be the punchline of the video, presenting his arrival as the mysterious event that had caused such alarm among the animals.
Haaland soon joined the conversation in the comments section of Real Madrid’s post. The Manchester City forward tagged Silva directly and wrote: “Did you agree to them making this video?”
The exchange gave the video a further football connection, with Haaland responding publicly to the club’s attempt to welcome its new player. The nature of his comment suggested that he found the production unusual enough to question whether Silva had approved it himself.
Real Madrid released the video before Silva’s signing was formally completed and before he appeared at the presentation ceremony. The post was intended to announce the midfielder’s arrival in a creative way, using artificial intelligence-generated scenes and a final reveal centred on the player.
However, the quirky style of the clip quickly became part of the story itself. Rather than simply serving as an announcement, it attracted attention through the reactions of viewers and the intervention of Haaland, who remains a Manchester City player and has publicly addressed Silva through the post.
Silva’s official signing and presentation remain the central events, while the AI video provided an unconventional introduction to the latest Real Madrid arrival. The club’s message suggested that the animals already knew he was coming; Haaland’s question added a lighter moment to the online welcome.
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