CAF has opened a new commercial chapter by granting FeedConstruct exclusive worldwide media betting streaming and data rights across its major competitions, creating a new distribution channel for African football.
The agreement is the first of its kind in CAF’s history since the organisation was founded in 1957 and gives FeedConstruct access to an extensive portfolio of national-team, club, women’s and youth competitions.
At the heart of the package are the TotalEnergies CAF Africa Cup of Nations, TotalEnergies CAF Champions League, TotalEnergies CAF Confederation Cup and TotalEnergies CAF Super Cup, together with the qualifying competitions linked to CAF’s major tournaments.
The deal also covers the growing women’s game, including the TotalEnergies CAF Women’s Africa Cup of Nations and CAF Women’s Champions League, as well as the CAF U23 Africa Cup of Nations, CAF Futsal Africa Cup of Nations and CAF Beach Soccer Africa Cup of Nations.
For FeedConstruct, the agreement adds a major body of African football content to a global network that distributes live sports data and betting-related streams to international partners.
For CAF, it creates an additional route through which official competition content can be packaged, controlled and distributed commercially throughout the year.
The scale of the agreement is significant because it is not limited to a single competition or event.
Instead, FeedConstruct will have access to a broad calendar of CAF matches across different levels of African football, providing a continuous supply of official content to international platforms.
Narek Harutyunyan, Chief Executive Officer of FeedConstruct, said the agreement reflects the growing commercial value of African football.
“African football represents one of the most dynamic growth sectors in global sports. We are incredibly proud to partner directly with CAF to distribute every moment of their premier competitions to the world. Together with CAF, we are completely transforming the digital and commercial distribution landscape for African football, ensuring that top-tier content including African Cup of Nations and Champion League, among others, receives the premium, global platform it demands and deserves.”
The partnership also gives CAF greater control over the official collection and international distribution of its competition data.
That is becoming increasingly important in the sports industry as rights holders seek to improve transparency, protect the integrity of official information and create clearer commercial structures around live data and streaming.
FeedConstruct has expanded its presence in football through a series of data and streaming agreements in different markets, building an international network around official match content.
Its business model allows betting operators and other commercial platforms to receive live match information and streaming feeds directly through an organised distribution system rather than relying on unofficial sources.
The CAF agreement therefore gives FeedConstruct one of its most substantial football portfolios to date, while giving African football a stronger presence in the global sports-data market.
CAF General Secretary, Samson Adamu said the partnership also reflects the growing attraction of CAF competitions to major international companies.
“The TotalEnergies CAF Africa Cup of Nations is among the best global football events and we are pleased to see a number of top global companies such as FeedConstruct join CAF to grow and develop African Football. Africa has a dynamic and youthful population and I have no doubt that this partnership will be mutually beneficial and will only get stronger in the future.”
The agreement was announced at a signing ceremony in Yerevan and will see CAF’s competitions integrated into FeedConstruct’s global distribution infrastructure.
Beyond the immediate commercial value, the deal also represents a change in how CAF packages and monetises its content.
For nearly seven decades, the organisation’s media business has been built primarily around television broadcasting, sponsorship and conventional commercial rights.
The FeedConstruct agreement adds betting streaming and official data rights as a distinct commercial category for the first time.
That makes the partnership significant not only because of the competitions involved, but because it introduces a new rights model into CAF’s business at a time when African football is attracting greater international commercial interest.
