The Confederation of African Football (CAF) has stepped up preparations for the 2027 Africa Cup of Nations with a commercial roadshow across the three host countries.
The TotalEnergies CAF Africa Cup of Nations 2027 Commercial Roadshow was held from September 14 to 18 in Kenya, Tanzania and Uganda, bringing together businesses and potential sponsors from sectors including banking, aviation, telecommunications, tourism, technology and trade.
Through workshops and stakeholder engagements, CAF outlined the commercial opportunities surrounding the tournament and encouraged African and international brands to explore partnerships linked to the continent’s biggest football competition.
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CAF said the initiative was aimed at showcasing the scale, reach and commercial value of the 2027 AFCON while creating platforms for businesses to connect with fans before, during and after the tournament.
The governing body also highlighted the growing commercial appeal of the competition, citing figures from the 2025 AFCON in Morocco, which recorded a 95% increase in commercial revenues.
According to CAF, the Morocco tournament reached a cumulative television audience of 3.2 billion and attracted a record 23 sponsorship partners.
A major feature of the 2027 roadshow was the introduction of a dedicated Deal Room, allowing CAF to hold one-on-one meetings with companies interested in securing commercial agreements across the three host nations.
The meetings were designed to give prospective partners direct access to sponsorship, marketing and activation opportunities associated with the tournament.
CAF said partners would have opportunities to increase their visibility and engage with audiences through a range of marketing activities in the build-up to and throughout the month-long competition.
The 2027 Africa Cup of Nations will be jointly hosted by Kenya, Tanzania and Uganda under the theme “PAMOJA”, with the tournament scheduled to take place from June 19 to July 17, 2027.
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Kwaku Nii is an experienced football writer with a strong background in African football reporting. He has spent over five years working as a freelance journalist, covering matches, transfers and key developments across the continent.He is university educated and has built a reputation for his deep knowledge of the African game, supported by a wide network of contacts within the football industry.Kwaku brings valuable insight, consistency and on-the-ground perspective to his reporting, making him a trusted voice in covering African football stories.He is currently a Staff Writer at African.Football, where he contributes to delivering informed, engaging and reliable football content to a global audience.
