France’s national teams will play under a redesigned crest after the French Football Federation (FFF) unveiled a new logo, marking what it calls the start of “a new cycle” for Les Bleus just a day after appointing Zinedine Zidane as men’s head coach.
The traditional badge featuring a cockerel framed inside a hexagon will disappear from the shirt, with the FFF opting for a cleaner design that places the coq – long‐standing emblem of the national side – at the forefront.
The new crest retains the two stars above the cockerel, symbolising France’s men’s World Cup titles, but removes the hexagonal border entirely. For the first time, the word “France” will appear beneath the emblem on the national-team kit.
Visual identity overhauled
In a statement announcing the launch, the FFF said the change was part of a broader overhaul of the federation’s visual identity across all its national sides, spanning both the men’s and women’s teams and youth selections.
“A travers un nouveau logo, une charte visuelle repensee et un langage graphique commun a l’ensemble de ses selections nationales, la FFF entend accompagner l’entree des Equipes de France dans un nouveau cycle sportif, tout en reaffirmant leur ancrage historique et leur identite commune,” the federation said.
The FFF stressed that the update is intended to modernise its image while keeping the historic symbols of French football at the heart of the design.
Zidane appointment sets tone for new era
The rebrand follows swiftly on from the announcement that Zinedine Zidane has been appointed as the new head coach of the France men’s national team on a four-year contract.
“Cette evolution intervient alors que s’ouvre une nouvelle periode pour les selections nationales francaises. Apres avoir annonce la nomination de Zinedine Zidane comme nouveau selectionneur de l’Equipe de France masculine pour les quatre annees a venir, la FFF prepare egalement les prochaines grandes echeances de ses autres selections, au premier rang desquelles la Coupe du monde feminine de la FIFA 2027 au Bresil,” the statement continued.
The federation is presenting the visual refresh and the change of coach as part of the same strategic push to usher in a new chapter for French national football.
Designed for digital and marketing use
As well as featuring on match shirts, the new crest and accompanying graphic charter will be used across the FFF’s digital, marketing and event platforms, with the governing body emphasising the need for a logo that works more effectively in modern media.
“Cette nouvelle identite repond a plusieurs objectifs : moderniser l’identite visuelle actuelle, mieux l’adapter aux usages numeriques, marketing et evenementiels, et proposer un cadre graphique commun a toutes les selections nationales. Elle vise egalement a rapprocher le logo des Equipes de France et le coq porte sur les maillots afin de donner davantage de lisibilite et d’unite a l’ensemble des supports d’expression,” the FFF added.
By aligning the crest more closely with the cockerel already present on the shirts, the federation aims to create a more unified and easily recognisable image for all French national teams.
The FFF has not yet detailed when the redesigned badge will first appear in competitive action, but it is set to become the common visual marker for every France selection as preparations continue for upcoming major tournaments, including the FIFA Women’s World Cup 2027 in Brazil.
