FC Barcelona’s training kit now carries a new message promoting the Democratic Republic of the Congo, replacing the previous slogan “RDC, Cœur d’Afrique” (“DRC, Heart of Africa”).
The change was noticed during the Catalan club’s training sessions, with the latest shirts worn by the players featuring the wording “RDC, Espoir et Avenir” (“DRC, Hope and Future”).
The revised branding continues the strategic partnership between the Democratic Republic of the Congo and the Spanish multi-sports club, which aims to promote the country’s image internationally.
The updated slogan is intended to give the country brand greater visibility through FC Barcelona’s communication channels and club equipment.
By focusing on the themes of hope and the future, the campaign seeks to present the Democratic Republic of the Congo as a dynamic country with a development-focused outlook.