Luis Garcia is helping Johor Darul Ta’zim build what he describes as a European-style club in Malaysia, with the side unbeaten in a world-record 113 domestic matches and counting.
The former Liverpool and Barcelona winger is the club’s chief executive, working alongside the local crown prince and former Watford manager Xisco Munoz as JDT pursue their ambition of becoming south-east Asia’s biggest club.
Garcia, who was part of Liverpool’s 2005 Champions League-winning team that recovered from 3-0 down at half-time against AC Milan in Istanbul, says his move into football administration followed ambassadorial work for Liverpool and Barcelona, as well as a spell with ESPN.
“I always wanted to look into the business side of football,” he said. “I flew to Malaysia to meet with His Royal Highness and then it was very quick. I understood his vision, the work he is behind and the journey they have been through since 2012.”
JDT have won the Malaysian league 12 times in a row and reached the Asian Champions League quarter-final last year. Last season they scored 117 goals in 24 matches, conceded 10 and won every game except one draw, which Garcia called a “wake-up call”.
“The amount of work, commitment and determination to make JDT the biggest club in south-east Asia is incredible,” he said. “We are like a European club based in Malaysia. The academy is run by coaches made in Spain.”
Garcia’s responsibilities include growing football in the region, developing commercial partnerships with Nike, Hublot and Toyota, and helping JDT compete with Saudi Arabian clubs in the Asian Champions League. The club is also preparing to launch JDT+, an app offering worldwide supporters behind-the-scenes access and potentially documentaries.
“We are always trying to plan in advance,” Garcia said. “My goal is that when I return to a place in the future, people are thankful for the work that we have done. Of course, if we could win a Champions League, that would be the dream.”
His own Champions League legacy remains the controversial goal he scored after four minutes of Liverpool’s 2005 semi-final against Chelsea. Jose Mourinho still discusses the incident, Garcia said, while his memorabilia includes shirts and a special-edition Monopoly game.
Garcia continues to follow Liverpool and believes their Spanish coach Iraola can succeed. He cited the examples of Rafael Benitez, Mikel Arteta, Unai Emery and Roberto Martinez, saying Iraola’s possession-based, energetic style is “the kind you go to the stadium to see”.
Liverpool, he added, have quality throughout the team and can challenge in every competition, although “they are still missing pieces”.
Garcia also welcomed former Liverpool team-mate Xabi Alonso to Johor for a friendly in the summer. JDT drew 3-3 in front of 28,741 supporters, a result Garcia said showed the Malaysian side could compete with elite players and one of the game’s best managers.
He backed Alonso to do “a fantastic job” at Chelsea, while accepting it would take time for him to impose his philosophy on a young, talented squad. Garcia said Chelsea were not currently challengers but could return to the top four.