Real Madrid’s official social media account has released an unusual AI-generated video welcoming new signing Bernardo Silva, prompting Manchester City team-mate Erling Haaland to ask whether the Portugal midfielder had approved it.
Bernardo Silva officially completed his signing for Real Madrid on 20 August, Beijing time (CEST), and took part in the club’s presentation ceremony. Earlier in the day, Real Madrid published the video online as part of its welcome for the midfielder.
The short film features a series of animals, including dogs, hedgehogs, sheep and horses. Each appears to be looking at something outside the frame, although the video does not initially reveal what has caught their attention.
As the background music suddenly becomes more dramatic, the animals begin to appear frightened. Their fearful reactions continue until the final moments, when an official image of Bernardo Silva is shown on screen. That late reveal explains what they had apparently been watching.
Real Madrid accompanied the video with the caption: “They knew Bernardo Silva was coming… They knew Bernardo Silva was on his way…”
The club’s choice of presentation quickly attracted attention on social media, with the AI production drawing a humorous response from Haaland. The Manchester City star commented on Real Madrid’s post and tagged Bernardo Silva directly.
Haaland wrote: “Did you agree to them making this video?”
The exchange came as Bernardo Silva completed the formal stages of his move to Real Madrid and appeared at his presentation ceremony. The video was intended to mark his arrival, but its dramatic music, animated animal reactions and surprise final image gave it an unexpected tone.
Real Madrid’s post was therefore met not only as an official welcome to the new signing, but also as a source of amusement for those familiar with Bernardo Silva and Haaland. Haaland’s question added to that reaction by suggesting that even the player being welcomed may not have been involved in approving the club’s creative idea.
The AI video does not provide any additional details about Bernardo Silva’s role at Real Madrid. Its focus is the club’s imaginative announcement and the reveal of the midfielder’s official photograph at the conclusion.
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