Real Madrid have begun contacting members to arrange delivery of the exclusive commemorative shirt promised by president Florentino Perez during his election campaign.
The club has informed its membership that every member, regardless of age, will be eligible to receive the distinctive shirt free of charge. The initiative fulfils one of the central pledges made by Perez before he was re-elected as Real Madrid president in June.
Members have already received official instructions explaining how to request the shirt. They must access the club’s online members’ office by 30 December 2026 and use the designated service to select their category – adult or child – as well as their preferred size.
The requested size will be subject to availability at the time of the application. Real Madrid have warned that if a member does not specify either their category or size, the club will send a shirt based on the stock available.
To help ensure delivery, members have also been asked to check and update their personal details in their online profiles. This includes their full address, mobile telephone number and email address.
The proposal was one of the most prominent features of Perez’s campaign. In the days before the election, he promised that, if re-elected, every Real Madrid member would receive an official, exclusive shirt each year without charge.
According to Footy Headlines at the time, the shirt would be called “La Socia” and would never be made available for public sale. It was also expected to carry a unique emblem reserved for registered club members, with a new design to be produced for every season.
The members’ shirt is separate from the kit planned to mark Real Madrid’s 125th anniversary. That design is due to be produced by adidas and, according to leaks, is expected to go on sale in early 2027, ahead of the club’s official anniversary on 6 March 2027.
The latest initiative represents a direct gesture towards Real Madrid’s membership, which numbers more than 100,000 people, while delivering one of the administration’s key election commitments.
On the pitch, Real Madrid are second in the La Liga table this season with 30 points after 12 rounds. They are three points behind leaders and traditional rivals Barcelona.
